What is an LMS used for?
At a basic level, learning management software is used to centralize, implement, and measure business training.
A world-class learning management system has the capabilities that support a variety of internal and external business use cases, including:
Employee training - perhaps the most common use case for an LMS is to support the training and development of internal employees. Within the LMS, courses can be assigned to ensure that employees obtain the skills necessary for their work, that they are informed about changes to products offered by the company, and that they stay up-to-date with compliance training, etc.
Customer Training - Another common use case for an LMS is for customer training. This is especially common for software and technology companies that need to conduct user induction in order for them to use the product effectively. Ongoing customer training helps deliver more value to customers and prevent contract cancellations.
Partner Training - An LMS can also be used for training of the company's partners and partner channels (eg Resellers). This is a great way to improve affiliate programs and provide more value.
Key benefits and advantages of an LMS
There are a multitude of benefits and advantages to implementing an LMS, and these apply to the company and its audience of students.
There are around 700 solutions in the LMS landscape, each offering something different. Finding the best LMS for your unique business needs may not be an easy task.
Here are some key features that an LMS should include:
Course and Catalog Management - Essentially, a learning management system is the central system that supports all courses and learning content. Administrators can easily create and manage courses and course catalogs for personalized delivery to each user.
Content integration and interoperability - Learning management systems must support learning content packaged in accordance with interoperable standards such as SCORM, AICC, and xAPI (formerly known as Tin Can).
Content Marketplace - not all learning content is produced in-house. Allow your students to access "off-the-shelf" courses which are created by different global providers such as OpenSesame and LinkedIn Learning
Notifications - Notifications allow students to stay up-to-date with required trainings. LMS systems must support automatic and real-time notifications, indicating to students their progress, course completion, certifications, achievements, comments, and more.
White Labeling and Personalization - Immerse your students in a completely unique platform and maintain your brand consistency within your e-learning experience.
Gamification - increase your students' engagement by allowing them to earn points, badges, awards, etc. in all of your learning activities.
Integrations - keep your organization's data in sync with an LMS
Ecommerce - integrate your ecommerce platform like Shopify, me with payment portals like PayPal and Stripe.